neupsych.

Connected through a friend, Paul was launching his psychology supervision service, NeuPsych, and needed some new branding. After a bit of discussion and discovery, we established two key elements for the brand: that the colour palette should feature blues and greys, and that the Greek symbol for psi should be incorporated.

From there, I created a series of logo variations in black and white, which I then sent through to Paul. He let me know his top 2 variations, which I finalised and added colour to. As you can see below, the final delivery included a colour palette, primary logo, alternative logo and font breakdown.